Have You Heard

Don’t miss a beat

Have You Heard

Don’t miss a beat

Chobani partners with AIS to fuel athlete performance

Chobani has announced a new partnership with The Australian Institute of Sport (AIS), supporting athlete performance through evidence-based nutrition – and helping bring credible, practical fuelling messages to everyday Australians. Under the partnership, athletes training and attending camps at the AIS will have access to a range of Chobani yoghurt products across on‑campus athlete environments,…
Read More Chobani partners with AIS to fuel athlete performance

Special Group turns yoghurt break into heavy-metal chaos for Gippsland Dairy

Gippsland Dairy has launched an offbeat new campaign in which a herd of sheep break into a heavy metal–infused rampage through town while their hapless herder remains blissfully distracted by his yoghurt. The new television advertisement by Special shows a young farmer enjoying a moment of calm with his blueberry yoghurt and canine companion, while…
Read More Special Group turns yoghurt break into heavy-metal chaos for Gippsland Dairy

From gym bros to everyday protein pursuers: Chobani taps Aussie penchant for protein as high-protein yoghurts cracked 40 per cent household penetration

Chobani is ditching the disruptive innovation distractions – and even plant-based opportunities like oat milk – to instead double down on its core product: Authentic, strained, fresh milk-based yoghurt. And thanks to the broadening, diversifying pool of consumers pursuing ever-greater levels of protein, growth prospects are good. According to the latest Circana data, 40 per…
Read More From gym bros to everyday protein pursuers: Chobani taps Aussie penchant for protein as high-protein yoghurts cracked 40 per cent household penetration