Good Food Fight Club

The Good Food Fight Club is Chobani’s leading incubator program, helping develop the next generation of food entrepreneurs. Leveraging Chobani’s expertise in sales, marketing and customer engagement to support new product development, innovation, and quality, the program helps start-ups improve Australia’s food industry.

“There’s never been a better time to be a food entrepreneur – in Australia or around the world. Natural food start-ups with the right mindset can change categories, challenge the big guys and make a difference in their communities. This is a no-strings-attached program to support entrepreneurs so we can further fuel the food revolution” – Hamdi Ulukaya, Chobani Founder and CEO

2018 Program

The 2018 program was a massive success, taking five innovative Aussie food start-ups through a tailored program focused on scaling-up and developing their offering.

Since completing the program, our participants have continued to innovate and inspire, expanding their business and reaching new heights.

Check out some of their stories:

99th Monkey

99th Monkey makes exceptional nut butters, using all ethically sourced, minimally processed ingredients in the belief that delicious food should be good for your health as well as the planet. Melbourne-based 99th Monkey started selling at farmers markets before expanding to health, and fine-food stores.

Since participating in the program, 99th Monkey has gained ranging of two products in 650 Coles supermarkets nation-wide with another two products ranged in several Victorian stores.


KOOEE! is transforming perceptions of jerky with their range of high-protein healthy beef jerky. Founded by two friends with a passion for the outdoors, the name KOOEE! comes from the Australian bush call, an expression of freedom and awe with nature. KOOEE! is crafted with 100% grass-fed beef from Tasmania and is gluten and soy free, non-GMO and contains no artificial ingredients. Based in Launceston, KOOEE! is committed to creating jobs in their regional factory in Tasmania.

Since participating in the program, KOOEE! has achieved some major milestones, including national ranging across 340 Coles stores, all Costco stores and Woolworths stores in Victoria and Tasmania. They have also released two new delicious products including KOOEE! Sticks and KOOEE! Natural Chicken Jerky, the first product of its kind in Australia.

Mingle Seasoning

Mingle Seasoning has reinvented seasoning and a way to flavour food with confidence. The Melbourne-based brand was born in 2015 and provides innovative combinations of your favourite herbs and spices without refined sugars. Mingle Seasoning are proudly all-natural, low in salt and are free from fillers and anti-caking agents, helping you transform any meal from bland to grand.

Since participating in the program, Mingle has achieved ranging in both Coles and Woolworths stores nationally. Mingle is also stocked in Countdown stores across New Zealand and over 500 independent health food stores.

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